Mark Borthwicke is said to be the influential alternative Fashion Photographers at present. I've recently done a lot of reading about him. Lots of blogs written say that they want to live in 'His World.' He creates this vintage hippy summer afternoon feel. I love his work. One of his techniques to creating this feel is to open the back of the camera to let some light onto the film.
http://newyork.timeout.com/things-to-do/this-week-in-new-york/27443/mark-borthwick
